Effective Donor Cultivation Techniques

Effective, strategic cultivation distinguishes a solid fundraiser from an outstanding performer. Are these skills firmly in your wheelhouse? We all know that moves management is essential to moving a prospect from mildly interested to wildly supportive, but what’s the secret? There are many, and in this session, we will explore the multiplicity of things you can do to engage and inspire your prospect. From creative engagement moves, to asking probing questions that get at the heart of what gets your prospect’s juices flowing, this session will help you expand your repertoire of effective donor cultivation strategies.   

Learning Objectives: 

• Explore the universe of cultivation strategies

• Leverage the unique characteristics of your non-profit to sculpt one-of-a-kind cultivation experiences

• Learn to ask strategic questions that move your prospect along the pipeline, and help you understand when she or he is ready to be asked for a gift.