The Seven Secrets of Successful Solicitations
If you want a gift, you have to ask for it. That’s easier said than done: People consistently rate asking for money at the top of the list of things they fear most. Whether you’re an experienced solicitor looking for some new strategies, or new to the game and seeking help, this session will explore the art of asking for a gift. We’ll review seven separate step-by-step strategies for building the strongest possible ask. Once you learn the principles behind effective asking, you can start to craft stronger and better solicitations, bringing in more gifts. Throughout this talk, you will hear examples of dozens of specifically worded solicitations to help you understand exactly how these principles work, allowing you to choose which ones fit your style best. As the great Wayne Gretsky said “You miss 100% of shots on goal you never take” Come learn how to take some new shots in your next ask!
Learning Objectives:
Understand seven basic principles for constructing a great solicitation
Hear examples of real-life solicitations for annual, major and planned gifts that you can use
Learn strategies for overcoming ‘no’ and ‘maybe’