The Power of Questions
Donor Cultivation from Getting the Meeting to Getting the Gift
Major gift fundraising is hard. You have to crack open a tightly guarded door to get a meeting, then you need to discover a prospect’s true passions and interests, and lastly, you need to effectively ask for a large gift. Finely calibrated questions can help you with each of these steps along the way. Help smooth the path of effective cultivation by learning how to craft and ask questions that will unlock the information you need to help your prospects make the kind of philanthropic impact they want and your organization needs.
Learning Objectives:
Understand what role questions serve for the listener, and for you
Tune into active listening techniques that can help you pose better questions
Learn how to use ‘the three whys’
Learn how to pose the kind of question that will unlock the answers you need to get the gift